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Glossary

Customer Experience (CX)

Definition: CX is made of individual customer touchpoints. The sum of all experiences a customer has with a company over the lifecycle of their relationship is called a customer journey. In this learning hub you can find resources on how CX can be improved in a call- and contact center.

Why is Customer Experience Important in a Contact Center?

The customer experience can significantly impact customer loyalty, brand reputation, and the overall success of a business. In a contact center, a positive customer experience can lead to higher customer satisfaction and retention rates.

How to Measure Customer Experience in a Contact Center?

Customer experience in a contact center can be measured using metrics like customer satisfaction (CSAT) scores, Net Promoter Score (NPS), and Customer Effort Score (CES).

How to Improve Customer Experience in a Contact Center?

Customer experience can be improved by providing effective agent training, implementing efficient call routing strategies, and using AI-powered tools like OpenQuestion.

Enhancing Customer Experience with OpenQuestion

OpenQuestion, an AI-powered tool, can provide real-time insights into customer needs and streamline call routing, thereby enhancing the customer experience in a contact center. OpenQuestion simplifies call routing with its intelligent IVR capabilities. By leveraging OpenQuestion, contact centers can deliver personalized and efficient interactions, resulting in a superior customer experience.

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